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Every engagement, with the numbers and the parts that did not work.

Case studies

Every engagement.

  • Vespera Apparel logo
    Woman in white knit and dark trousers walking through a minimal concrete interior

    3.9x ROAS and $265k in Monthly Revenue for a Los Angeles Apparel Brand

    We took Vespera Apparel from a single undifferentiated Meta campaign and a 14% repeat purchase rate to a segmented account and real retention infrastructure — nearly tripling blended ROAS along the way.

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    Blended ROAS
    3.9x
    from 1.6x
    Monthly Revenue
    $265k
    from $92k
    Repeat Purchase Rate
    27%
    from 14%
    Cost Per Acquisition
    -38%
  • Luminara Jewelry logo
    Diamond ring and stud earrings arranged on a dark marble surface

    6.4x ROAS and $4.8M in Revenue for Luminara Jewelry

    We took Luminara from a fatigued, single-tier Meta account and an unoptimized Google feed to a trust-and-consideration funnel built for a $480 purchase — and generated $4.8M in revenue along the way.

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    Blended ROAS
    6.4x
    from 1.8x
    Monthly Revenue
    $420k
    Total Revenue Generated
    $4.8M
    Cost Per Acquisition
    -47%
  • Velora Beauty logo
    Skincare serum bottles and a cream jar staged with eucalyptus leaves

    214% Revenue Growth and 37% Lower Cost Per Purchase for an Austin Skincare Brand

    We took Velora Beauty from a hero-product-only account with fatigued creative to a routine-building brand — and nearly doubled repeat purchase rate in the process.

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    Blended ROAS
    3.8x
    from 1.7x
    Monthly Revenue
    $223k
    from $71k
    Repeat Purchase Rate
    31%
    from 15%
    Cost Per Purchase
    -37%
  • Havenwood Home logo
    Neutral-toned living room with a linen sofa and wooden coffee table in natural light

    3.6x ROAS and CAD $325k Monthly Revenue for Havenwood Home

    We took Havenwood from product pages that couldn't answer a considered buyer's real questions to a full storytelling system for solid-wood furniture — and more than doubled repeat purchase rate along the way.

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    Blended ROAS
    3.6x
    from 1.9x
    Monthly Revenue
    CAD $325k
    from CAD $135k
    Repeat Purchase Rate
    24%
    from 11%
    Cost Per Acquisition
    CAD $202
    from CAD $285
  • Vitalis Nutrition logo
    Dark green supplement jars with lemon and mint on a marble counter

    3.7x ROAS and €275k Monthly Revenue for Vitalis Nutrition

    We took Vitalis Nutrition from degraded post-iOS tracking and generic "fitness" messaging to a rebuilt measurement stack and goal-specific creative — more than doubling the subscription conversion rate this business actually depends on.

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    Blended ROAS
    3.7x
    from 1.8x
    Monthly Revenue
    €275k
    from €102k
    First-Time → Subscription Rate
    31%
    from 14%
    Cost Per Order
    €21
    from €44
  • Provenance Foods logo
    Olive oil bottle and lemon on a wooden kitchen counter with a linen napkin

    4.1x ROAS and €174k Monthly Revenue for Provenance Foods

    We took Provenance Foods from a brand that lived and died by Q4 to one with genuinely balanced, year-round performance — cutting holiday revenue dependency from 48% to 34% along the way.

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    Blended ROAS
    4.1x
    from 1.6x
    Monthly Revenue
    €174k
    from €57.5k
    Cost Per Acquisition
    €21
    from €36
    Q4 Share of Annual Revenue
    34%
    from 48%
  • Circuitronix logo
    Two black wireless earbuds lit by a blue accent light against a dark backdrop

    3.5x ROAS and ₩510M Monthly Revenue for Circuitronix

    We took Circuitronix from a broad, undifferentiated tech catalog buried in a weak feed to a system where every product has its own reason to be chosen — more than doubling the 60-day accessory attach rate along the way.

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    Blended ROAS
    3.5x
    from 1.7x
    Monthly Revenue
    ₩510M
    from ₩200M
    Cost Per Unit Sold
    ₩66,300
    from ₩99,000
    Accessory Attach Rate (60-Day)
    21%
    from 9%
  • Pawsora logo
    Golden retriever leaping indoors with a toy, ears back mid-motion

    3.9x ROAS and €146k Monthly Revenue for Pawsora

    We took Pawsora from creative that was either too generic or too cute to say anything, and a subscription path with too much friction, to a system that removed both — more than doubling subscription conversion along the way.

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    Blended ROAS
    3.9x
    from 1.9x
    Monthly Revenue
    €146k
    from €50k
    1st-Time → Subscription Rate
    34%
    from 16%
    Cost Per Order
    €15
    from €26
  • Apexterra Athletics logo
    Trail runner mid-stride on a rocky mountain ridge in low sunlight

    4.6x ROAS and CHF 224k Monthly Revenue for Apexterra Athletics

    We took Apexterra from a decent-but-unfocused account — spend spread thin, creative that looked good but didn't say why the product worked — to a hero-product-led system that more than doubled the accessory attach rate.

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    Blended ROAS
    4.6x
    from 2.1x
    Monthly Revenue
    CHF 224k
    from CHF 72k
    Cost Per Acquisition
    CHF 27
    from CHF 41
    Attach Rate (75-Day)
    24%
    from 11%
  • MediPath Health logo
    Patient on a video consultation with a doctor from a home living room

    224% More Qualified Leads and 55% Lower CPA for MediPath Health

    We took MediPath from a slow landing page and loose lead qualification to a system that nearly doubled the lead-to-appointment rate — while nearly doubling the share of leads that were fully qualified in the first place.

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    Qualified Leads / Month
    2750
    from 850
    Cost Per Acquisition
    €43
    from €95
    Lead-to-Appointment Rate
    47%
    from 28%
    Fully Qualified Lead %
    68%
    from 41%
  • SummitGuard Services logo
    Uniformed technician painting a wall trim, branded work jacket visible

    74.7% More Leads and 41% Lower Cost Per Lead for SummitGuard Services

    We took SummitGuard's network from inconsistent lead quality and invisible tracking across locations to a fully localized, accountable system — growing the network from 28 to 41 locations while making it more efficient, not less.

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    Monthly Leads
    14850
    from 8,500
    Cost Per Lead
    CAD $12.5
    from CAD $21.18
    Lead-to-Booked-Job Rate
    39%
    from 22%
    Active Locations
    41
    from 28
  • SterlingLex logo
    Law firm office desk with a banker's lamp overlooking a city skyline at dusk

    138% More Case Intake and 56% Lower Cost Per Case for SterlingLex

    We took SterlingLex from real inquiry volume that too rarely became a real case to a qualified, high-intent intake system — and did it while cutting monthly ad spend by roughly 24%, not increasing it.

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    Monthly Case Intake
    355
    from 149
    Cost Per Case Intake
    £161
    from £369
    Cost Per Qualified Lead
    £42.4
    from £114.60
    Unqualified Inquiry Rate
    22%
    from 47%

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