Services
Influencer Marketing
Creator sourcing, UGC rights, and whitelisting — built so creator content becomes reusable paid media, not a one-time post that disappears in 24 hours.
- higher CTR
- 2.4x
- Clients served
- 60+
- Ad spend managed
- $20M+
- Years operating
- 3
for Spark Ads and Partnership Ads built from creator content, compared to standard in-feed creative — alongside roughly 44% higher conversion rates on the same comparison.
Meta and TikTok platform data, 2026
Spend on creator whitelisting and Spark Ads grew 64% year over year in 2025, as brands realized the bigger return isn't the organic post itself — it's the paid media asset that post becomes once usage rights are secured (Bizkol influencer marketing data, 2026). Most brands still negotiate creator deals without ever asking for those rights.
Most influencer programs are run as one-off content deals, not as a repeatable system.
ThinkMedia manages influencer marketing for companies spending $5,000 or more a month. We source creators, negotiate usage rights upfront, and turn the best-performing content into paid media through whitelisting and Spark Ads.
Three failures show up constantly:
01
No usage rights negotiated. A great piece of creator content gets posted once, performs well organically, and then can't be used as a paid ad, because nobody secured whitelisting rights before the deal closed.
02
Creator selection based on follower count alone. Follower count says nothing about audience trust or content-to-conversion fit, and it's a poor predictor of paid performance once content is turned into an ad.
03
No repurposing plan. Content gets used once on one platform and archived, instead of being tested as paid creative across Spark Ads, whitelisted partnership ads, and other formats where the same asset can keep earning.
How this runs
What you get.
- Reporting
- monthly performance across organic and paid-amplified creator content, including which creators and formats underperformed, not just the standout wins.
- Access
- usage rights agreements and creator relationships are documented and owned by your business, not held privately by ThinkMedia.
- Communication
- a named strategist who manages creator relationships directly, reachable with a one-business-day response commitment.
- Terms
- thirty days' notice, no annual minimum, flat management fee plus creator costs billed transparently.
What's included
The actual thing we do, and how often.
per campaign
Creator sourcing and vetting
creators selected on audience fit and past content performance, not follower count alone, using platform creator marketplaces and direct outreach.
per creator deal
Usage rights and whitelisting negotiation
paid usage rights secured upfront as part of every creator agreement, so content can be repurposed into Spark Ads or Partnership Ads without a second negotiation.
per campaign
Campaign brief and content direction
creative direction that preserves the creator's authentic style, since content that reads as native consistently outperforms overly scripted brand messaging.
post-campaign
Paid amplification setup
top-performing organic creator content turned into Spark Ads or Partnership Ads once initial engagement confirms it's worth the paid spend.
monthly
Performance and ROI reporting
creator content performance tracked from organic post through paid amplification, reported against actual conversion data where tracking allows it.
How we work
Four phases, always in this order.
Creator Teardown
Days 1–10
We review any existing creator relationships and content, and identify what's already worth amplifying as paid media versus what needs a fresh campaign.
Campaign Blueprint
Days 7–17
A creator sourcing and content plan, with usage rights terms defined before outreach begins, so every negotiation starts from the same standard rather than being figured out deal by deal.
Build
Ongoing
We source creators, brief campaigns, and launch content. What we deliberately do not do: skip the usage rights conversation to close a creator deal faster. That shortcut is exactly what turns a good piece of content into a one-time post instead of a reusable asset.
Compounding
Ongoing
Ongoing creator sourcing and a growing library of rights-cleared content, with the best performers turned into standing paid creative rather than one-off campaigns that end and restart from zero.
Honest scoping
Who this is for, and who it isn't.
You're a good fit if you're spending $5,000 or more a month on marketing, sell a product creators can authentically demonstrate or discuss, and want creator content that becomes reusable paid media, not just a single sponsored post.
You're not a good fit yet, and we'll say so before taking the engagement, if your product isn't visual or demonstrable in a way that fits creator content formats, or if your budget can only support one-off posts with no room for usage rights negotiation, since that's where most of this service's actual value comes from.
Asked and answered
Common Questions
ThinkMedia charges a flat monthly management fee, separate from creator payments, which are billed transparently at cost. Total program cost depends on creator tier and campaign volume.
Organic content performance shows within days of posting. Paid amplification through whitelisting or Spark Ads typically launches two to three weeks later, once initial organic performance confirms which content is worth the spend.
Your business owns the negotiated usage rights documented in each creator agreement. Rights terms — duration, platforms, paid usage — are specified upfront in every deal, not left ambiguous.
ThinkMedia has no minimum contract length. Thirty days' notice ends the engagement in either direction.
Content with negotiated usage rights can be turned into Spark Ads or Partnership Ads, which earn roughly 2.4x the click-through rate and 44% higher conversion rates than standard in-feed creative. Without those rights, a strong organic post can't legally become paid media at all.
A named strategist assigned at kickoff, the same person handling creator relationships and negotiations directly.
Proof
Results.
3.9x
Blended ROAS
from 1.6x
3.9x ROAS and $265k in Monthly Revenue for a Los Angeles Apparel Brand
We took Vespera Apparel from a single undifferentiated Meta campaign and a 14% repeat purchase rate to a segmented account and real retention infrastructure — nearly tripling blended ROAS along the way.
6.4x
Blended ROAS
from 1.8x
6.4x ROAS and $4.8M in Revenue for Luminara Jewelry
We took Luminara from a fatigued, single-tier Meta account and an unoptimized Google feed to a trust-and-consideration funnel built for a $480 purchase — and generated $4.8M in revenue along the way.
2750
Qualified Leads / Month
from 850
224% More Qualified Leads and 55% Lower CPA for MediPath Health
We took MediPath from a slow landing page and loose lead qualification to a system that nearly doubled the lead-to-appointment rate — while nearly doubling the share of leads that were fully qualified in the first place.
Get in touch
Tell us what you’re running.
You send the details
Channels, monthly spend, and the part that is not working.
We look at the accounts
Sixty to ninety minutes inside them, before we say anything.
You get the findings
A 45-minute call covering everything — including what you can fix yourself.
Keep going
The rest of it.
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- ConversionLanding Page DesignBuilt specifically for paid traffic: fast, message-matched, mobile-first, and tracking baked in before the first visitor arrives.Read more
- ConversionCRO & A/B TestingTest design, sample size, and statistical significance done properly — including honesty about how often a test finds nothing at all.Read more
- ConversionTracking & AttributionGA4, server-side tagging, Conversions API, enhanced conversions, and Consent Mode — built so your ad platforms optimize against what actually happened.Read more
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