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ThinkMedia

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Amazon Ads

Sponsored Products, Sponsored Brands, and DSP — managed for a platform that just retired the attribution model most accounts still think they're running on.

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Amazon Ads
$19.8 billion
Clients served
60+
Ad spend managed
$20M+
Years operating
3

Amazon's advertising revenue for the quarter, up 26% year over year — the category is scaling fast, and accounts that haven't adjusted attribution and DSP strategy to match are competing with outdated assumptions.

Amazon Q2 2026 earnings, reported July 30, 2026

Amazon retired its old 14-day view-through attribution window in 2026, replacing it with a machine-learning model that asks whether an ad view actually influenced a purchase, not just whether it happened within a fixed window (Amazon Ads platform update, 2026). Most sellers' internal reporting still assumes the old model.

Amazon accounts fail differently than other platforms, because ads and retail readiness are inseparable here.

ThinkMedia manages Amazon Ads for companies spending $5,000 or more a month. We run Sponsored Products, Sponsored Brands, and DSP together, with retail readiness — listings, reviews, inventory — treated as part of the campaign, not a separate problem.

Four failures show up constantly:

  1. 01

    Ad spend driving traffic to a listing with weak images, thin bullet points, or a low review count. On Amazon, the ad's job is to win the click; the listing's job is to win the sale, and no amount of bid optimization fixes a listing that isn't ready to convert.

  2. 02

    Sponsored Products running alone, with no Sponsored Brands or DSP layered on top. Sponsored Products captures existing demand; Sponsored Brands and DSP build the demand that keeps a listing from being entirely dependent on search visibility.

  3. 03

    Reporting still built around the retired 14-day view-through window. Amazon's newer attribution model evaluates actual purchase influence using browsing and category-search behavior, which changes what “working” looks like in the data.

  4. 04

    Inventory and advertising managed by two different people who don't talk to each other. A stockout during a paid campaign wastes the entire budget pushing traffic to a product nobody can buy.

How this runs

What you get.

Reporting
a monthly written report showing ACOS, TACOS, and attributed sales by campaign type, using Amazon's current attribution model — including any listing or inventory issue affecting performance, not just the ad-side numbers.
Access
your Amazon Advertising console and Seller Central or Vendor Central access are set up under your business identity from day one. On exit, you keep every campaign and the full historical data.
Communication
a named strategist who runs your account directly, reachable with a one-business-day response commitment.
Terms
thirty days' notice, no annual minimum, flat fee — never a percentage of your ad spend.

What's included

The actual thing we do, and how often.

  • weekly

    Sponsored Products campaign management

    keyword and search term review with negatives added at the campaign level, bid adjustments made against actual ACOS targets by product.

  • ongoing

    Sponsored Brands and Sponsored Display

    brand-level and retargeting campaigns layered on top of Sponsored Products, building demand instead of only capturing existing search intent.

  • for qualifying accounts

    Amazon DSP management

    programmatic campaigns built for retargeting and audience expansion beyond the Amazon search results page, evaluated using Amazon's current purchase-influence attribution model.

  • onboarding, then quarterly

    Listing readiness audit

    images, bullet points, A+ Content, and review count checked before ad spend scales, since a listing that isn't ready to convert wastes every dollar sent to it.

  • ongoing

    Inventory coordination

    campaign pacing checked against inventory levels, so paid traffic doesn't get pushed toward a product that's about to stock out.

  • quarterly

    Attribution model review

    reporting rebuilt around Amazon's current purchase-influence model rather than the retired 14-day view-through window, so performance conclusions are based on what the platform actually measures now.

  • for multi-market sellers

    Cross-market coordination

    frequency and budget planned centrally across regions like the US, Canada, and UK, since independent regional buying is a common source of wasted reach.

How we work

Four phases, always in this order.

  1. Listing Teardown

    Days 1–10

    We audit listing readiness — images, copy, reviews, inventory — before touching ad spend, since the most common cause of poor Amazon Ads performance is a listing problem being treated as an ads problem.

  2. Demand Blueprint

    Days 7–17

    A plan for how Sponsored Products, Sponsored Brands, and DSP work together across the funnel, sequenced against your inventory levels and seasonal demand rather than run at a flat pace year-round.

  3. Build

    Days 14–30

    We fix listing issues and launch or restructure campaigns in stages. What we deliberately do not do: scale ad spend behind a listing that isn't ready. Fixing the listing first is slower in week one and faster for every week after it.

  4. Compounding

    Ongoing

    Ongoing campaign management and quarterly listing and attribution reviews, since Amazon's ranking and ad systems both continue to change how they weight reviews, content quality, and purchase-influence signals.

Honest scoping

Who this is for, and who it isn't.

You're a good fit if you're spending $5,000 or more a month on Amazon Ads, sell physical products through Seller Central or Vendor Central, and have inventory and listing content in reasonably good shape already.

You're not a good fit yet, and we'll say so before taking the engagement, if your listings have significant gaps — few or no reviews, weak images, incomplete content — since ad spend on an unready listing is the fastest way to waste an Amazon budget. Fix listing readiness first, or let us fix it as the first phase of the engagement, before scaling spend.

Asked and answered

Common Questions

  • ThinkMedia charges a flat monthly fee, not a percentage of ad spend, starting for companies spending $5,000 or more a month. Listing readiness work is scoped separately if significant gaps exist.

  • Sponsored Products campaigns typically show directional signal within two to three weeks. Full account optimization, including listing fixes and Sponsored Brands or DSP layering, realistically takes 60 to 90 days.

  • You keep full ownership of your Amazon Advertising console and Seller Central or Vendor Central access at all times. Nothing is set up under an agency-controlled account.

  • ThinkMedia has no minimum contract length. Thirty days' notice ends the engagement in either direction, with no annual minimum.

  • Amazon retired its old 14-day view-through attribution window and replaced it with a machine-learning model that evaluates whether an ad view actually influenced a purchase, using signals like category browsing and search behavior. Reporting built around the old fixed window no longer reflects how the platform measures performance.

  • Listing readiness — images, bullet points, A+ Content, review strategy — is part of the initial audit and can be included in the engagement, since ad performance depends directly on listing quality.

  • A named strategist assigned at kickoff, the same person coordinating campaigns and inventory pacing — not a rotating account team.

  • Four things, stated as terms rather than promises: you own every account from day one, thirty days' notice ends the relationship in either direction, every report shows what underperformed next to what worked, and we'll tell you when your listings aren't ready instead of scaling spend anyway.

Proof

Results.

Every case study

Get in touch

Tell us what you’re running.

  1. You send the details

    Channels, monthly spend, and the part that is not working.

  2. We look at the accounts

    Sixty to ninety minutes inside them, before we say anything.

  3. You get the findings

    A 45-minute call covering everything — including what you can fix yourself.

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A person replies from a real address. We never sell or share your details.

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